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Anchor About
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Strategic marketing, centred on growth

Stragmar is a growth-focused strategic marketing consultancy that helps healthcare and medical technology organisations maximise value. We understand the ever-changing environment, and we help our clients energise their marketing to delight customers and achieve profitable growth. Our 360 approach means we import the latest thinking, techniques and approaches from adjacent industries, academia and best practice. 

The Stragmar approach is single-minded: our focus is your growth.

Anchor Leadership

Led by Baba Awopetu

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Baba is a growth-focused and thought-provoking marketing strategist. He has spent the last two decades in Senior Strategy and Marketing roles spanning Europe, the Middle East and Africa. Baba regularly gives lectures, writes and researches on ways to improve the effectiveness of marketing, covering topics such as segmentation, positioning, diffusion of innovation, and branding.


He has a great passion for helping organisations achieve the full potential of their investment.

Anchor Services

Our services


Consulting on strategy and marketing challenges, including segmentation, innovation, position and digital transformation


Training through practical, engaging and contextualised workshops


Coaching and support for individuals and teams helping them uncover their full growth potential

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Let's talk

Thanks, we'll be in touch.

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