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Spearheaded our transformation of the marketing efforts of our company into an effective customer acquisition engine...he was instrumental in the success of our digital transformation.

Robert Cirillo. CEO, Swiss Post


Baba was the driving force behind evolving our B2B and B2C propositions, as well as the creative force behind our rebranding.

Tahseen Sherwani. Director, Wates Group


Baba led the company's digital transformation which delivered growth year on year in terms of patient volumes. I would welcome the opportunity to work with him again.

Ronald Lavater. CEO International, Hospital Federation

His instinct for drivers in a complex market led us through a long period of unbroken revenue growth. Baba transformed the sales and marketing functions of Optegra.

John Behrendt. Head of Portfolio Management, Eight Roads

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