Strategic marketing, centred on growth
Stragmar is a growth-focused strategic marketing consultancy that helps healthcare and medical technology organisations maximise value. We understand the ever-changing environment, and we help our clients energise their marketing to delight customers and achieve profitable growth. Our 360 approach means we import the latest thinking, techniques and approaches from adjacent industries, academia and best practice.
The Stragmar approach is single-minded: our focus is your growth.
Consulting on strategy and marketing challenges, including segmentation, innovation, position and digital transformation
Training through practical, engaging and contextualised workshops
Coaching and support for individuals and teams helping them uncover their full growth potential
Led by Baba Awopetu
Baba is a growth-focused and thought-provoking marketing strategist. He has spent the last two decades in Senior Strategy and Marketing roles spanning Europe, the Middle East and Africa. Baba regularly gives lectures, writes and researches on ways to improve the effectiveness of marketing, covering topics such as segmentation, positioning, diffusion of innovation, and branding.
He has a great passion for helping organisations achieve the full potential of their investment.
Spearheaded our transformation of the marketing efforts of our company into an effective customer acquisition engine...he was instrumental in the success of our digital transformation.
Robert Cirillo. CEO, Swiss Post
Baba was the driving force behind evolving our B2B and B2C propositions, as well as the creative force behind our rebranding.
Tahseen Sherwani. Director, Wates Group
Baba led the company's digital transformation which delivered growth year on year in terms of patient volumes. I would welcome the opportunity to work with him again.
Ronald Lavater. CEO International, Hospital Federation
His instinct for drivers in a complex market led us through a long period of unbroken revenue growth. Baba transformed the sales and marketing functions of Optegra.
John Behrendt. Head of Portfolio Management, Eight Roads