How do you achieve a highly successful launch?
One often-overlooked dimension to marketing plans is that of building robust, self-sustaining adoption strategies. In many organisations, segmenting buyers as 'early adopters', 'early majority' 'late majority' and 'laggards' is where the notional understanding of adoption principles starts. And stops.
And that is a mistake.
Improve your insight gathering at the outset, focusing on adoption rather than simply buying potential, and you could see uptake accelerated and influence flowing more strongly.
Or put it another way, the investment you make into improving your adoption strategy from the beginning could yield substantial, and enduring, gains further down the line.
The Stragmar approach is straightforward: improved adoption insight sharpens your targeting, your engagement and your launch success.
About Baba Awopetu
Baba is a hugely experienced and thought-provoking marketing strategist. He has spent more than two decades in Senior Strategy and Marketing roles spanning Europe, the Middle East and Africa.
Baba's unwavering focus on growth and launch potential ensures that he can add true value to your launch or development strategies, right from the outset.
Our services
Launch excellence
Launch insights
Adoption profiling
Training and workshops (accelerate adoption and drive growth)
